What better way to represent hardship and challenges then through visuals of storms and pouring rain. For leadership and business coach Judith, I wanted to completely avoid the #lifecoach happy-go-lucky trends and reflect the belief that challenges and setbacks are inevitable, but can be overcome with the right mindset and tools.
To serve as a tool of protection against the elements, I created the umbrella logotype. The umbrella is also a quirky symbolism for Mary Poppins, who would appear for a brief moment to help and then disappear once those who needed her had learned the tools to go on. The letter J also makes an appearance in the rough hand-drawn umbrella, which reflects the challenges that clients may face, as well as the tools that Judith provides to help them overcome these challenges.
Plus the copywriting on this one was super fun.
To serve as a tool of protection against the elements, I created the umbrella logotype. The umbrella is also a quirky symbolism for Mary Poppins, who would appear for a brief moment to help and then disappear once those who needed her had learned the tools to go on. The letter J also makes an appearance in the rough hand-drawn umbrella, which reflects the challenges that clients may face, as well as the tools that Judith provides to help them overcome these challenges.
Plus the copywriting on this one was super fun.
Thank you!
Merci
